As part of Fill Station’s Marketing of events, our demographic appeal are ages 45 – 65. When consumers of this age visit a retailer, they are more likely in the market to purchase a quality sleep system, and become more interested in an adjustable bed. A pillow fitting can result in a mattress purchase from our online efforts to increase traffic to your store.
The Fill Station Pillow Building Events, for our license retailers, give RSA’s an opportunity to present other options while talking about their new custom pillow. With our 5 year refluffing and adjustment guarantee, these are continuous customer revisits offering RSA’s another opportunity to present new store products or reaffirming conversations on previous seen products.
See graph below.
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