Retailtainment: Why Experiential Retail Is the Future of Shopper Engagement

“Retailtainment is retail experiential marketing for shoppers entertainment. Experiential marketing techniques create in-store branding experiences between shoppers and brands, through a facilitating medium or media. Retailtainment branding experiences in store bring products to life, through light, sound, movement and interact directly with the shopper.”

Customer experience in mattress and furniture stores can amplify engagement and create a buzz for your location. Retailers search for different types of Retail Experiences that improves their marketing strategy to increase traffic. You can be the only store that offers an experience called Retailtainment for miles. Become a Fill Station Pillow Kiosk Licensee!

Fill Station Launches First Crowdfunding Campaign

Spring Hill, TN (October 1, 2017) — Fill Station® Pillow Kiosk, a unique kiosk that allows customers to build personalized pillows, today launched their first crowdfunding campaign – Fill Station Pillow Kiosk Next Level Launch – to help them expand upon its current 30, in-store kiosks.

The Fill Station Pillow Kiosk was designed by entrepreneur, retailer, and philanthropist, Arthur Watkins. He’d been in the mattress industry for years before starting Fill Station, but was always having to change up his inventory trying to find pillows that were a good fit for his customers. Wanting to make a real change to help people and give back to a broader community, he started Fill Station to enable people to get enough, restful sleep through pillows made specifically for their individual needs.

Fill Station is the first of its kind program that enables people to make, refill, or remake customized pillows from scratch. First-time customers select the size of their cotton pillow shell. Next, they create their own custom level of support and comfort by choosing any combination of Super Soft Poly Foam, Buckwheat Hulls, Shredded Memory Foam, Shredded Latex and/or Goose Down. The pillows are available in three sizes (Standard, Queen, and King) and options for children. Customers can choose from an assortment of pillow covers and protectors to meet their needs, and can even purchase aromatherapy pillow sprays made from 100 percent pure, natural, aromatic compounds carefully extracted from plants for a better night’s sleep.

“Through our Indiegogo Campaign, we are offering truly one-of-a-kind rewards and are looking forward to the great products and experiences people will have through pledging to this campaign,” stated Arthur Watkins, President and Inventor of Fill Station Pillow Kiosk.

Rewards being offered to those who pledge to Fill Station Pillow Kiosk – Next Level Launch include Fill Station’s Pillow Mist Collection, a trip to Nashville to build a pillow with the Inventor, Arthur Watkins, and a Fill Station party for 60 pillows delivered to your event in your community! All of the rewards such as warranties and expected delivery date, can be found on Fill Station’s Indiegogo page.

“Powered by the funds we receive through our Indiegogo campaign, we will be able to grow our research and development efforts, increase marketing efforts, staffing, and attend even more industry trade show and markets to connect with more industry retailers,” continued Watkins.

“Consumers are in need of the Fill Pillow product and, unfortunately, brick and mortar stores have been in decline, so we see making sure people get better sleep and the growing challenges of brick and mortar retailers as a great marriage. By having a Fill Station kiosk, our retail partners can drive foot traffic to their stores and create meaningful connections to their customers and community.”


The Fill Station Pillow program is designed to allow consumers to create their own pillow by choosing from any combination of super soft poly foam, buckwheat hulls, shredded memory foam, shredded latex and/or goose down. The program comes with an assortment of pillow covers and protectors designed to meet specific needs of the consumer. Fill Station® Pillow Kiosk offers retailers a pillow program that drives traffic and builds a repeat customer base. Learn More About Fill Station® Pillow Kiosk


Vannie Morisey




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the Gift of Comfort

with a Fill Station® Pillow eGift Card

Attend a Pillow Building Event to Personalize Your Pillow!

Visit a Fill Station® Upcoming Events


FREE 5 Year Re-fluffing & Adjustment Guarantee®

With every purchase made at a Fill Station® Pillow Kiosk.


From Our Customers

Awesome salesperson, very patient and knowledgeable. Will definitely be back for more pillows!

– Tina

We have 2 of their pillows (soon to have many more) they are AWESOME!!!?

– Cheryl Ann Anctil Mazzucchi

By the time we buy several pillows at the big box stores, we could have bought two of these great pillows.

– Clarke Blake

My granddaughter went last weekend & made a unicorn pillow. She absolutely loves it.

– Connie Dill

I bought one of these on Tuesday, best pillow I’ve ever had!

– Judy Clayton

I like mine so much that I bought my partner a gift certificate so that he can make one!

-Lisa Chapman

Watch our video for more information about the Fill Station® Pillow Kiosk

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