Custom molds to your needs and for all sleeping positions while keeping you Cool. Allows greater ventilation – Promotes proper alignment allowing deeper sleep through the night. The foam is antimicrobial and resistant to allergens. Allergy sufferers no longer need to compromise comfort! The advantage of a shredded memory foam pillow compared to your basic bed pillow is that they are soft yet supportive, have above average pain-relief potential and they won’t clump, shift or develop hollow areas.